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Meet the team

Trusted and a reputation for delivering on what we say…

ClubHub is spearheaded by CEO Jim Overend who’s worked with some of the biggest names in World Rugby and has extensive experience and success in sports operations, community and commercial across multiple sports.

Our winning team

Our experience of successfully working with a wide range of organisations


Collectively our team have worked with a huge variety of groups and organisations from grass roots sports clubs, charities and boards to multi-million-pound companies, governing bodies, national teams and professional sports clubs.

Jim Overend

Founder & CEO

Jim has unmatched experience across professional sport from community to commercial operations. A former professional rugby player, he has led record-breaking off-pitch teams at Leicester Tigers, Leicester City FC and Leicestershire County Cricket Club, and has devised and managed Testimonial years for some of the biggest names in world rugby.

Jim also uses his knowledge and expertise gained in sport to help businesses through his fast-track system The Gameplan and most recently, has set up ClubHub UK to work with sports clubs to get systems in place to ensure they are sustainable and strong into the future.

Jim Overend

John Stew

Lead Catering, Food and Beverage Consultant

With almost 50 years’ experience in the sports industry, there’s nothing John hasn’t seen or done!

With expertise across catering, food and beverage, purchasing, budgeting, customer experience, health and safety and hospitality management, John is a highly skilled catering manager, coach and trainer. 

His passion for the sector is evident in everything he does, and his attention to detail, number-crunching and cost-saving will ensure clubs make big savings across their catering operations. We should mention his Little Black Book is worth his fee alone!

Jess Lovett


ClubHub Co-ordinator

With a background in sports administration and events management for grass roots, elite, charity and private sports organisations Jess is no stranger to managing a wide portfolio of events from international sporting competitions to fundraising and inclusion events, conferences and training.

Amanda Overend


PR & Communications Lead

A communications whizz, Amanda’s experience of working across elite and grass roots sport makes her someone you’d want on your team.

From managing press rooms for televised rugby matches and being media attaché for international swim teams, to working alongside Loughborough Lightning teams and promoting grass roots sports initiatives and achievements, there’s very little in sport she hasn’t written about.

Johanna McMillan-Peel

HR & Operations Director HR

Our HR and Employment expert is Johanna who we can pull in for anything requiring HR, Employment, Legal, Governance or Risk Assessment advice.

Malcolm Foulkes-Arnold

Buildings Development Consultant

For anything buildings-related, Malcolm’s your man! With expertise across health and safety, risk assessment, facility development and design and planning, plus experience spanning sport and leisure, hospitality, retail, commercial and residential, he’s a great guy to have in your corner.

Malcolm

Clubs and organisations our team have worked for include:

  • Leicester Tigers Rugby Football Club
  • Leicestershire County Cricket Club
  • Leicester City Football Club
  • Trust House Forte Group
  • The Epsom Derby
  • Sandown Race Days
  • Royal Ascot
  • Farnborough Air Show
  • Henley Royal Regatta
  • The Mansion House, City of London
  • The Open Championship at St Andrews 1984
  • Commonwealth Games in Edinburgh and the 1986
  • British Swimming
  • Lincolnshire Sports Partnership

  • Loughborough University
  • Ilkley Town Association Football Club
  • Golf Club Managers’ Association

  • Newark RFC

Our expert areas include:

  • Commercial planning & strategy
  • Sponsorship
  • Events
  • Ticketing
  • Membership
  • Hospitality
  • Catering
  • Food & beverage
  • Operations
  • Community engagement
  • HR
  • PR & communications
  • Planning & construction
  • Player Contracts
  • Management of Players
  • Legal and Contractual Disputes
  • If there's anything else, we're sure we'll find an answer...
Testimonials

I knew Jim as a player and knew he would deliver. He did not disappoint. The Testimonial Year was record breaking at the time and we managed to raise an incredible sum for the charities concerned.

Jim has gone onto achieve great success at all Leicester’s professional sporting clubs which is unique, and I have no doubt with Jim’s experience, drive and determination ClubHub Uk Limited will help clubs become self-sustainable, increase their revenues and build best in class teams.

Martin Johnson CBE
World Cup Winning Rugby Captain 2003
Peter Wheeler
Testimonials

Jim was instrumental in developing and transforming our Leicester Tigers Community programme into a commercial multi award winning operation. Due to this success, I had no hesitation in asking him to oversee World Cup Winning Captain Martin Johnson’s Testimonial Year which became the most successful Testimonial Year in sport at the time.

Peter Wheeler
Former President of RFU & CEO Leicester Tigers Rugby Football Club
Jonathan Gregory
Testimonials

I head-hunted Jim to come in and turn around two key multi-million-pound commercial departments which he did in a very short space of time; both departments achieving record breaking revenues. I have no reservations in recommending him to deliver the successful outcomes you wish to inspire for your own club.

Jonathan Gregory
Commercial Director at The Goodwood Group / F1-BIC/ Leicester City F.C / Adidas / Fulham F.C / The FA / Wembley Stadium / PUMA / Pepsico
Wasim Khan
Testimonials

I joined Leicestershire CCC in 2014 to turnaround an underperforming operation. Jim was instrumental in this process and managed to double Leicestershire’s CCC commercial income in under 4 years. Jim is honest, up front, professional and he makes things happen. Trust him to turn your club operations and commercials around.

Wasim Khan MBE
General Manager International Cricket Council / Former CEO Leicestershire County Cricket Club
Testimonials

Jim has been working with us over the last 12 months providing his expert advice to our Golf Club Managers membership on how to improve their operations and approach to strategic thinking and team culture, through webinars and via our magazine. We have over 1,500 members across the UK and Jim’s support and expertise has proved invaluable and inspirational. I can’t recommend Jim enough in terms of his professionalism, delivery and experience.

Tom Brooke
CEO Golf Club Managers Association

Ready to make your club profitable and sustainable?

Take the next step by contacting us